RFA becomes first regional MMA show to license UFC Octagon for use and announces sponsor deal with Adidas
August 13, 2013
Few business deals on the regional MMA scene can raise eyebrows but Las Vegas based promotion Resurrection Fighting Alliance revealed two groundbreaking business ventures prior to their August 16th fight card. The RFA will be the first MMA promotion to work with sports apparel brand Adidas. The exclusive multi-year deal with Double-D, the Adidas Combat Sports licensors, will begin at RFA 9 this Friday in Los Angeles.
Moving forward all RFA fighters will compete wearing Adidas Mixed Martial Arts gloves.
Perhaps the larger deal the RFA cut this week was with the UFC. RFA, beginning with RFA 9, will become the first regional MMA event licensed to use the UFC's trademark eight-sided Octagon cage. Already known for acquiring a roster filled with many of the sport's top prospects, RFA becomes even more attractive to local fighters looking to get noticed by the UFC. An AXS TV deal in tow, close ties to UFC management and the opportunity to work in the Octagon continues to push RFA towards their announced goal of becoming MMA's top "feeder" promotion.
Ed Soares, President of Resurrection Fighting Alliance (RFA) today announced that in an exclusive multi-year deal with Double-D, the adidas Combat Sports licensors for over a decade, that one of the most iconic and recognized brands in sports will now stripe the RFA cage.
"RFA is honored to have an exclusive multi-year deal with Double-D / adidas Combat Sports today," said Soares. "I have always loved adidas and seeing their three stripes in the RFA cage August 16 is going to be one of my proudest moments. I would like to thank Christophe Dessalles and everyone at Double-D / adidas Combat Sports for their belief in RFA, our RFA fighters and the sport of Mixed Martial Arts."
Christophe Dessalles, Managing Director, Double-D/Adidas Global Licensee for all Combat Sports, including boxing, MMA, BJJ, Judo, Karate, Taekwondo, said, "adidas Combat Sports and RFA are excellent partners and a perfect match because we share the same commitment and philosophy of supporting aspiring champions in their journey. We also share and focus on strong ethos, such as ethics, hard work and passion. We are pleased to be partners with RFA and look forward to working with Ed Soares and his team for many years to come. This partnership is also a perfect step as we launch later this year our own USA subsidiary to distribute adidas Combat sports nationwide."
adidas Combat Sports will appear in the RFA Octagon August 16, just as Pedro Munhoz (8-0) takes on Jeff Curran (36-15-1) for the RFA's first ever bantamweight title fight as well as its event debut in Los Angeles, Calif. RFA 9's co-main event is a battle between "King" Kevin Casey (5-3) vs. Casey "Spider Monkey" Ryan (5-0).
Sports fans will see the most famous three stripes in sports on the RFA cage, competition mat, on cage fencing and bumpers and on all RFA promotional signage, graphics and digital platforms. Additionally, all RFA fighters will compete wearing adidas Mixed Martial Arts gloves.
The entire main card of RFA 9 - Munhoz vs. Curran will be televised live nationally to over 42 million homes on AXS TV starting at 10:00 p.m. ET/7:00 p.m. PT.
RFA 9 will be the promotion's first event in California and will mark the sixth state the RFA has visited. More fights for RFA 9 will be announced soon. Please visit RFAfighting.com for bout updates and information. RFA is also on Facebook at Facebook.com/RFAfighting and Twitter at @RFAfighting.
RFA is a professional mixed martial arts promotion that gives rising stars and top contenders the opportunity to prove their talent to fans and leaders in the industry. The RFA presents up to 10 fights annually around the United States including Las Vegas, Los Angeles, Denver and Milwaukee. RFA can be seen live in over 40 million homes nationally through its television deal with AXS TV. Based in Las Vegas, Nevada, RFA is one of the most active and respected developmental organizations in the fastest growing sport in the world.
About Double-D/adidas Combat Sports:
Double-D/adidas Combat Sports is a leading designer, manufacturer and marketer of all Combat Sports ranges, including all martial arts uniforms, boxing equipment and apparels and related goods. Double-D has been the adidas Global licensee for all Combat Sports since 2005. For almost a decade adidas Combat sports has been a pioneer to develop Combat Sports worldwide with innovations and pushing these sports through top athletes competing at the Olympic Games to grass roots programs in all sports, Judo - Karate - Boxing - BJJ - TKD and is now implementing a strong structure based on long term plans to be an influential MMA brand and part of the MMA community.